Activate a new channel to reach directly more than a million homes through Movistar+ in Spain. Create different experiences, publicize your service through this channel, attract new customers and position your brand at the forefront of innovation with Aura, our virtual assistant.
The companies accepted in the programme will incorporate their proposal to the Movistar+ Living App catalog for 3 months for free, receiving exclusive tools and services that will allow them to launch their Living App on TV.
The most successful Living Apps shall be selected to establish a commercial relationship with Telefónica and access to a second phase to enrich their service and get the most out of the TV channel.
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- 3 months free access to the Living Apps platform by Movistar+ extendable by mutual agreement, offering content aimed at:
- Tools needed to build your first Living App without the need to implementing additional developments and including voice interaction with Aura. You will be able to transfer your messages to users in different formats (text, images, videos, carousels, background music), you choose how and what to communicate so that your product or service can thrive.
- The most successful LivingApps will have access to additional tools that will allow them to create extra experiences to enrich and complement the service they already offer in the traditional channels (applications or web) with the TV channel and Aura.
- Make us your proposals for your product / service that provide extra value to users by making the most of the home environment, a relaxed atmosphere that invites shared activities with family and friends, and group decision-making.
We will analyse your potential to evaluate an investment opportunity by Wayra.
You can enjoy our offers from Wayra perks, getting discounts on various tools and free credits for AWS and GoogleCloud.
Contact one of our hubs and opt to access its facilities if you need.
Digital Home is the area of Telefónica that develops the home platform, an ecosystem with unified services and own devices, based on security, connectivity and entertainment. It allows us to provide unique and exclusive digital experiences for the family, with the top speed and simplicity to more than one million Movistar customers.
We open our ecosystem to third-parties to enhance our offer, at the same time we look for ways to simply how our customers connect with our technology through Aura, Movistar virtual assistant, that allows the user to interact with our ecosystem through voice commands in a personalized way.
Connected Open Innovation unit is a force for transformation that drives open innovation within the new Telefónica.
Our initiatives include Telefónica Activation Programme, Wayra, Open Future, Venture Studio and our programme for disseminating talent and ideas in universities within our footprint.
Telefónica is a key player in the global ecosystem of new firms. Our commitment to Open Innovation is growing year by year and this will not change. We are constantly looking for new companies that have adapted to Telefónica to accelerate their business in areas such as IoT, Cybersecurity, IA, Cloud, Big Data, Blockchain, Video, Connectivity... etc.